Understanding the role of the designer through a historical survey helps students deal with modern design issues in the new global village with its rapidly-changing technologies.
Design History contributes to the knowledge and experience students need to demonstrate Bachelor of Graphic Design Course Objectives 2, 3 and 5 and Associate Degree of Graphic Design Course Objectives 2, 3 and 5.
Subject synopsis
This unit offers a survey of the historical, social and ideological aspects of design practices. It considers issues for designers in the changing social, political, economic and cultural conditions of the industrial period. Design History gives a brief overview of design and technology with emphasis on the Industrial Revolution, the Machine Age and into the late Twentieth Century via innovations in mechanisation, industrialisation, print technology, photography, lithography, photomechanical reproduction and the use of computers in design. The unit then focuses on this age of growing industrialisation, mass production and consumption, and unprecedented rapid change – the notion of ‘modern life’. Designers’ varying responses to ‘modern life’ and the place of design in the mass market are examined.
The Skills you are expected to aquire and demonstrate in your assignments
Research
(a) demonstrate capacity to undertake thorough literature research on selected topic/s
(a) demonstrate capacity to undertake thorough literature research on selected topic/s
(b) include accurate, academically credible, citations and references
Concept
(c) indicate knowledge gained and depth of understanding
(c) indicate knowledge gained and depth of understanding
(d) discover new / fresh / alternative perspectives to support imaginative conclusions
Process
(e) interrogate and critically analyse information to gain knowledge and
(f) indicate, a thoughtful, sound appreciation of content and possible outcomes
Communication
(g) present well structured ideas, argument and conclusions with clarity,
(h) submit work with accurate grammar and spelling, conclusions
(i) select appropriate images to illustrate written work as required
Presentation(j) submit thoughtful, well crafted written and visualised work.
