Illustrated Tutorial: on typography and changing technology.
Studio: Students work on their assessments with Lecturer supervision.
Slide shows on Late Modern and Swiss International Graphic Design
The International Style
While Bauhaus-inspired ideas about form and the shaping of consumer goods for the mass market did not find their way into the public arena until the years after the Second World War, the architectural Modern Movement became a fully fledged reality in the 1930s. This was primarily a result of its transference to American soil with the closure of the Bauhaus by the Nazis in 1933 and the emigration of leading architectural figures accross the Atlanitic. It was in the US that the idea of the 'International Style' first crystallised and was seen at an exhibition of the same name held in New York in 1932
".............but just as much American Architecture in the first decade of this centurey was revivalist in tendancy and lacked the new spirit totally."
The leaders of the international style in America were Henry Richardson, Frank Lloyd Wright and Louis Sullivan.
Background:
Helvetica was developed in 1957 by Max Miedinger with Eduard Hoffmann at the Haas'sche Schriftgiesserei (Haas type foundry) of Münchenstein, Switzerland. Haas set out to design a new sans-serif typeface that could compete with Akzidenz-Grotesk in the Swiss market. Originally called Die Neue Haas Grotesk, it was created based on Schelter-Grotesk. The aim of the new design was to create a neutral typeface that had great clarity, had no intrinsic meaning in its form, and could be used on a wide variety of signage.
A movie: "Helvetica"
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